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With Google recent acquisition of Gizmo5, the words "Google me baby" by Teyana Taylor hit song, about to take on a whole new meaning. "Google Me" will probably replace the "Call me" or "Skype Me" instead. Google is not just an Internet search engine to locate a celebrity gossip and reviews about local dentists. It has become a major player in the Internet communications industry.
Google Talk + Grand Central Google Voice =
In 2007, Google integrated their Google Talk, with features such as instant messaging and computer-to-PC voice and video chat with the then newly purchased Grand Central creation of Google Voice. Google Voice is a free service that is currently available by invitation only, meaning that you must e-mail request of Google, and then wait for a call from them, how to join. Some of the services that Google Voice is currently offered are:
- a telephone number for all phones
- conference call
- Call of hits
- call forwarding and blocking
- Voicemail - including voice transcripts
- lower cost international calling
+ Gizmo5 Google Voice =?
With the help of the Google family of Gizmo5, Google will now become a solid competitor to Skype, which is practically a household name in business and personal communications. Gizmo5 is very similar to Skype in that the software is free and can be downloaded from the website tvrtke.Softver allows users to make free calls to other users. According to the Google weblog, Gizmo5 "provides Internet-based calling software for mobile phones and computers." In other words, Gizmo5 will not only provide the computer-computer communications, and computer-telephone communications and mobile phone services.
Google acquisitions have not gone unnoticed by others in the communications world. AT & T recently filed a complaint with the Federal Communications Commission (FCC) against Google Voice complains that Google has blocked some of the numbers in certain areas and that it violates laws governing common carriers. Google response to AT & T's complaint was published in Public Policy Blog (). In response, Richard Whitt, Google Washington Telecom and Media Council, admits that Google does not restrict calls to certain areas with high access costs, but states that because, unlike traditional phone companies, they are free, invitation only "website applications software ", the same rules and regulations that apply to traditional carriers do not apply to Google Voice. He also says that Google is not trying to be a traditional phone service, and that Google Voice requires the existing telephone lines to raditi.Stara adage, "Be careful what you wish for ..." can be applied here. If AT & T is hoping to force Google to act as a common carrier, with the addition of Gizmo5, and who knows what else Google has up its sleeve, they can actually become a common carrier, then tough competitor to AT & T.
Although Google was not very forthcoming about how they plan to offer new services to their customers with this new acquisition, they say they are looking forward to "bringing in more useful features of Google Voice." We'll have to just wait and see what those features will be and what will have an impact on the communications industry.
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